AI video editors are seriously changing how marketers create eye-catching content, especially for social media and ad campaigns. Two of the most talked-about tools right now, which I also use, are Lumen5 and InVideo. Both promise fast, smart video creation with a lot of automation, but which one makes more sense for busy marketers who need quality videos, and fast?
Lumen5 focuses on content repurposing and automating video edits from text. InVideo gives you a ton of control over your projects and stands out for its templates and real-time collaboration features. Both do well in their own way, but if you’re picking one for marketing, it’s worth checking what each can actually do with your workflow and budget.
This breakdown gets into features, pricing, usability, and other key stuff marketers care about, so you can make a choice that works for you.
TL;DR: Lumen5 vs InVideo for Marketers
- Lumen5 is really strong at converting blogs, press releases, and social posts into videos with barely any effort. Super useful if you repurpose a lot of written content.
- InVideo stands out for giving you more customization, a massive template library, and great live collaboration for teams. It’s better if you want hands-on editing without being a pro.
- Both have free plans with watermarks. Paid plans start around $15/month (InVideo) and $29/month (Lumen5).
- For marketers who just want fast, polished videos from text, Lumen5 makes it easy. If you’re big on template options and tweaking every little detail, InVideo pulls ahead.
Affiliate Program Overview
Lumen5
- Affiliate Commission: Up to 20% recurring for referred customers
- Cookie Duration: 30 days
- How It Works: When someone signs up for a paid plan through your link, you get a cut every month they stay on.
- Official Site: https://www.lumen5.com/
InVideo
- Affiliate Commission: 20% to 25% per sale, one-time
- Cookie Duration: 60 days
- How It Works: You earn a flat payout on every subscription you drive, even if they subscribe two months later.
- Official Site: https://invideo.io/
Quick Background on Lumen5 and InVideo
What is Lumen5?
Lumen5 is an AI video creation tool designed for turning text content into engaging videos quickly. The main thing here is automation. Just paste your blog content or article, and Lumen5’s AI creates a storyboard, picks stock footage, adds music, and fits everything to social video best practices. You can tweak scenes and branding as you like, but the magic is in how much it does for you.
Many marketers find that Lumen5 makes video creation easy because you don’t need any advanced editing skills. Not only does it save time, but it also lets marketing teams get more value from existing written assets, staying on brand and on trend.
Who is Lumen5 Best For?
- Marketing teams with lots of written content
- Social media managers needing lots of video fast
- Anyone repurposing blogs, newsletters, or press releases into bite-sized content
Lumen5 Pros & Cons
Pros:
- Really fast; great at auto storyboarding and content repurposing
- Clean interface, super easy for beginners
- Lots of brand kit support for consistent videos
Cons:
- Pretty basic in terms of advanced video effects
- Not much room for finetuned editing
- Limited templates compared to InVideo
What is InVideo?
InVideo is a cloudbased video editor focused on flexibility and control. There’s a huge template library plus timeline editing, making it work a bit more like a traditional video editor, but streamlined for web use. InVideo brings in strong collaborative features and is always adding trending content formats (like reels, YouTube Shorts, and more).
With InVideo, marketers can start with a template and customize nearly every element for each campaign. It’s perfect for those who want to blend their own creativity with the power of automation. Having so many templates also inspires fresh ideas for campaigns and keeps content feeling updated.
Who is InVideo Best For?
- Marketers who want more design control
- Teams working together on video projects
- Anyone looking for fancy intros, text effects, and transitions
InVideo Pros & Cons
Pros:
- Thousands of quality templates for every platform
- More powerful editing abilities for a web tool
- Collaborative features and real-time feedback
Cons:
- More to learn; can feel a bit overwhelming at first
- Watermarks on free videos
- Some nicer stock video is paid only
Feature Comparison: What Marketers Should Know
- Automation & AI
Lumen5: Topnotch at automatically turning blogs and text into videos, pulling out scene highlights, and matching stock visuals.
InVideo: Offers text to video but puts way more focus on manual creation and deep template customization. - Template Library
Lumen5: Good basic collection. Most are straightforward and built around marketing use cases.
InVideo: Large, diverse set for every social channel, with fresh trending formats added all the time. - Ease of Use
Lumen5: Mostly drag and drop, no video experience required.
InVideo: More like a traditional video editor, but still beginner friendly with some learning curve. - Team Collaboration
Lumen5: Shared assets and simple workflow for teams.
InVideo: Realtime team editing, comments, and versioning. This is a gamechanger for agencies. - Branding & Exports
Lumen5: Lets you preload brand colors, logos, and fonts (much easier for consistent output).
InVideo: Also supports brand kits, but you get a bit more manual control over details. - Stock Media & Assets
Lumen5: Decent library included, but some advanced/Getty assets need higher plans.
InVideo: Access to over 8 million royaltyfree clips/images, plus paid upgrades. - Pricing
Lumen5: Free plan with limits; paid starts at $29/month.
InVideo: Free plan with watermark; paid starts at $15/month.
User Reviews & Overall Reputation
- Lumen5: Very popular with marketers at agencies and large content teams. Strongly praised for ease and time-saving, but advanced users wish for more creative freedom.
- InVideo: Great reviews from marketers and creators who want both easy templates and the ability to get creative. Some users mention the UI can be busy.
General Takeaway: Both get solid feedback, but Lumen5 wins love for speed while InVideo gets cheers for personalization and variety.
Looking for a training platform that actually works?
I’ve put together a full walkthrough of the affiliate marketing training that helped me build everything I have today. It’s practical, beginner-friendly, and you can try it out for free to see if it suits you.
Take a look at my honest review and see if it’s the right fit for you.
Summary Table – Lumen5 vs InVideo
| Lumen5 | InVideo | |
| Automation & AI | Automatically turning blogs and text into videos | Text to video but puts way more focus on manual creation and deep template customization. |
| Template Library | Basic | Large |
| Ease of Use | Mostly drag and drop | More like a traditional video editor |
| Team Collaboration | Yes, but light | Realtime collaboration |
| Branding & Exports | Preload brand kits | Brand kits with manual control over details |
| Stock Media & Assets | Basic | Extensive |
| Pricing | starts at $29/month | starts at $15/month |
| Fee plan | Yes, with limits | Yes, with watermark |
FAQ
Is there a totally free way to use Lumen5 or InVideo?
You can use both for free, but your videos will include watermarks. For branding or ad work, going paid is a good idea and gives you access to advanced features.
Does either work well for YouTube and Instagram?
Both export in all major social formats (16:9, 1:1, 9:16). InVideo specializes in trending formats like reels and shorts, making it handy for any marketer focused on current video trends.
Which one is best for team collaboration?
InVideo is better if you have a team working on projects together. You can leave comments, do live edits, and keep track of versions, which smooths the way for agencies and brands running consistent campaigns.
Do they support custom branding?
Yes, both allow you to upload brand logos, colors, and style guides. You can lock in these options for fast, consistent output, and tweak them if you need to.
Are there video length or export limits?
Paid plans on both platforms let you export long videos, but free tiers cap you with length and export limits. For marketers producing frequent or extended video content, the paid tiers are definitely worth considering.
Wrapping up: Final Verdict
Lumen5 and InVideo both make video creation way easier for marketers, cutting down the time and stress of video production. For most marketers who want to turn blog posts and articles into short, polished videos with little effort, Lumen5 is the clear choice for sheer speed and simplicity. InVideo shines for anyone who wants tons of template choices and the ability to get creative with each video, especially if you’re working with a team or pushing out video across multiple platforms. Both are worth a try, but your workflow and content needs will make one a better fit.
Let’s make it happen!
